the premise is simple - ppc and display are both media buys trying to achieve similar outcomes; both are forms of ‘bought media’ and now with display moving to a biddable environment both now require quantitative skill sets to manage them.
iprospect unveils paid search audit service for analyzing ppc advertising
iprospect, a leading global digital performance agency, today announced the release of its iprospect paid search audit service, a thorough and powerful pay-per-click analysis to evaluate whether a brand’s online marketing campaign is performing at peak efficiency, or falling short.
how to handle the adwords ad rotation changes
google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to adwords accounts since day 1: google ad rotation. here are a few things ppc account managers can do moving forward.
ses toronto 2012 offers ppc advertising professionals accelerated learning program
ses toronto, the global internet marketing education and training event being held june 11-13, 2012 at the hyatt regency toronto, offers a full slate of advertising and ppc panels and presentations for experienced and hands-on advertising and marketing professionals.
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